In order for your website to perform to its greatest potential, it must reach as many eyes as possible. When people search for local goods and services, they are more often turning to the internet and the search engines. Your website must be in the results to get the most visitors.

So, how do  you get your site into the search engine results? You can use Pay-Per-Click ads (PPC) by setting up an account with Google, Yahoo, or another search engine. You then create an ad to be shown in the "Sponsored Listings" and pay a fee each time someone clicks on that ad. If you've been carefull setting up the ad campaign, this can bring many targeted leads, but it can also cost $5, $10, or even $15 for each click.

The other downfall of PPC marketing is "ad blindness". Consumers have begun to realize that the sponsored listings are paid advertising and they would rather place their trust in the search engines to provide them with the best solutions to their inquiry. Google's own studies have shown that over 80% of people performing a search will click on one of the first three results. The other clicks are spread among the other natural results and then to the sponsored ads. In fact, Google itself says that if your PPC ad is clicked on only 2% of the times that it is displayed, you have a very high performing ad. 

Where do you want your website to appear? In the top of the natural search results, of course! Using PPC, you would have to set up accounts with Google, Yahoo, Bing, Facebook, and more to be seen in the most possible searches. Because the search engines have similar ranking algorythms, getting ranked in the natural results of one search engine will bring similar ranking in the others.

We can anylize your site and those of your competition for the factors that cause websites to reach the top search engine rankings. The words and phrases that are used when potential customers look for your product or service are determined. Armed with this information, there are numerous adjustments that can be made to the site. The next task is to build the reputation of your website in the online community. When the search engines recognize that your site is an authority, they will reward you with high search result ranking. Using both on-site and off-site factors to achieve this is known as Search Engine Optimization (SEO).

The exact methods that each search engine uses to rank a website are kept confidential to prevent competitors from gaining an edge over each other. SEO experts study result rankings to determine what can be done to improve a site's ranking. While there is some disagreement among these professionals over small details, we prefer to provide proven services and not waste your time and money on things that may or may not be to your benefit.

Let us show you how we can place your website in the search engine results.